In many ways, it's better to have some presence than none. So, if you're not much of a creator (a person who makes interesting, entertaining content on social media), or there's no one on your team with the knack or bandwidth to run your Instagram account, it's probably not the right fit for you.īut does this mean you shouldn't have an Instagram account at all? Do you know what we mean? A feed with posts that use identical layouts and designs, only talking about their features and products, lacking engagement with their target audience (who may or may not be on Instagram) on every front. There are many businesses that create accounts on Instagram and then proceed to post the most boring scheduled content on earth. Many everyday mobile users use Instagram, but does this mean your business needs to be on Instagram, too? Will it help you reach your business goals? It's easier to trust someone you can relate to and who replies to your comments in their feed, right? Is Instagram the right platform for your business? There is a web app version of Instagram to help with discoverability on search engines, but if you want to share pics and post videos, you need to get the mobile app.Ĭonsidering its roots as a photo-sharing app for everyday travelers, it only makes sense that most Instagrammers are normal people going about their day-to-day and sharing their life stories in pictures.īecause it's opened up a new way for brands to reach their customers in a personalized manner.Ī post shared by V G O G H V I N T A G E ® the rise in influencers and 'momfluencers' on Instagram – they're everyday people who have a knack for creating engaging content and building communities around specific topics. Instagram is a mobile-first application, meaning its target audience is mobile users, and all the features are created for them. Image Source: Olya Kobruseva via Pexels Who uses Instagram? running an online shop straight from your profile.There was obviously a big gap in the social media market.įast-forward to today, Instagram has become a full-fledged visual media-sharing platform for anyone to use, featuring powerful tools for: Photo-sharing mobile apps weren't common around that time, though, which led to Instagram earning thousands of users overnight. Smartphones had pretty sophisticated cameras by 2010 and could be used to take beautiful, in-the-moment images that could instantly be shared with others. Initially, the idea of Instagram was to share your travel itinerary and photos with the world.

The Instagram mobile app was launched in 2010 and gained so much success in two years that Facebook (now Meta) bought it from its creator Kevin Systrom for $1 billion in 2012.ĭid you know? The prototype of Instagram was called Burbn, because Kevin loves fine bourbons and whiskeys! To find your aesthetic, let's look at what Instagram is all about and whether it's the right platform for your brand in the first place. Aesthetics on Instagram is very personalized – it's how you make your profile authentically beautiful on your terms. Now, don't worry beauty standards have changed, and there are no one-size-fits-all aesthetics that you need to reach for. Recently, 'aesthetic' has begun being used in social media to talk about the overall look of your social account, especially on Instagram.Īn aesthetic Instagram means having a uniform look across your profile to make it beautiful. Image Source: Instagram What is an aesthetic?Īesthetics is a study area in philosophy and fine arts concerned with ideas of perfection and beauty. It comes down to what you wish to achieve and how your aesthetic showcases these goals and values. Finding your Instagram aestheticįirst things first, let's talk about your goals and values.Īre you a people-first brand looking to improve your customers' lives with light-hearted entertainment, or are you a more serious brand wanting to use data to position yourself as the top choice in your industry? Let's change that by looking at how to update your Highlights Covers with some fab highlight cover icons of your own. Story Highlights are a way for a new visitor to your profile to get to know you and see what you're all about.īut the varying Highlights Covers can often break the flow of your beautifully curated Instagram page and create the sense that you need a strong brand or topic of expertise. Many people use Instagram as their sole platform for building a community, marketing themselves and their businesses, and running ecommerce shops. Not only do they give more longevity to your Instagram Stories that you worked so hard on (and the precious memories you don't want to lose), Instagram Highlights have become a kind of badge menu for your profile. Instagram Story Highlights have become much more than a repository for your best stories.

Instagram highlight cover camera